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With the recent announcements and rumors, it is relevant to wonder what would be the impact of the arrival of significant actors such as Google, Amazon and Apple in the NFC mobile payment market. Will it be good or bad news for the industry? Will these actors be able to solve the current mobile payment technical and organizational issues? Will there still be some space for the other actors (telco, banks, m-payment companies)? The objective of this talk is to decode the recent buzz and debate whether we should fear or praise the arrival of the Titans